The mood: upon entering the double story New York showroom, you are immediately whisked away into the whimsical, yet highly inspiring world of Free People.
The attention to detail throughout the building- everything including hanging display, visual merchandising, music and lighting- even down to the organic nibbles and cold press juice offering, firmly secures Free People as its very own unique identity and gift to the world.
Walking throughout the showroom- the Free People collection is presented in separate stories to give key messages of the season, reflecting trends in the market and always inspired by the 5 different girls they appeal their brand to:
MOLLY– Retro: sophisticated but in a cool modern way.
CANDY– Lacey & Pretty: pretty and intrigued by intricate detail.
MEADOW– Boho: she’s a dreamer, a soul searcher and a wanderer.
LOU– Boyish: a tomboy wit a feminine side who can be sexy.
GINGER– Sexy: aware of her beauty and embraces a sexy style.
The latest Free People collection, elevates this typically bohemian brand to a more fashion conscious yet unique coveted style. The customer targeted is broadened thanks to a variety of complimentary fits and lengths.
A STYLE OF HER OWN…
Most importantly… Free People offers trans-seasonal styling that invites customers to invest in pieces that can be worn all year round and adapted to different seasons. Customers are encouraged to let the influence of Free People and its key messages inspire them towards an individual expression of style.
One dress, all year round.