It takes an amazing product and an equally amazing PR and marketing team to create the frenzy FRAME’s Nouveau Le Mix and Tour Jacket have produced over the past couple of months. Seen on every “IT” girl, both of these styles cement FRAME’s ability to customise a trend at the beginning of it’s international growth and make it the label’s own. An original and effective approach to working with major fashion influencers, the by-product of having two ad-agency experts at the helm of all creative aspects of the label (Erik Torstensson and Jens Grede), has proved these styles continue to have sticking power with fashion’s elite. After all, it’s been over a year since we were introduced to the re-constructed jean, and FRAME’s Nouveau Le Mix is more in demand (and selling better) than ever!

FRAME’s Le Mix is now available in multiple washes and styles, contact your #EISalesAgent with all enquiries.

PS – watch this space! A new FRAME capsule is not far off!