On a recent work trip to France, our Sydney #EISalesAgent Jill visited the superlative department store, Le Bon Marché, to view the pioneering 3×1 shop-in-shop.
The 700-square-foot space mimics the label’s New York flagship, complete with a denim ‘wall’ showcasing an array selvedge fabrics the brand uses for its denim products, and also marks the first time the French department store has ever given a denim brand as much real estate (five times the amount of any other label).
The shop carries 3×1’s core and mainline collections and a selection of styles exclusive to Le Bon Marché. A bespoke service offering customisable buttons and rivets is also available for customers who purchase Le Bon Marché 3×1 exclusive styles, providing a custom service that, until now, has only been available at the New York flagship store.
IT’S NOT TOO LATE!
The Spring 17 collection is closing soon, but it’s not too late to add any additional styles and confirm your outstanding orders! View the lookbook here and contact your #EISalesAgent with all enquiries.
3×1 Pre Fall 17 will be showing soon. Your Edwards Imports Sales Agent will be in touch shortly with showing dates